Online Marketing Specialist

Online Marketing Specialist

Are you an experienced digital marketing specialist who has impeccable writing skills, is a creative content curator and can grow our company’s online digital reach, awareness, subscribers, and leads? Then this could be for you.

A fast growing SaaS company, we’re into driving quality leads to our website whether by content creation, content curation, pay per click campaigns, publicity, lead generation campaigns, copywriting, performance analysis, and much more. In this role you will be an integral part of the marketing team, developing strategies and tactics to get the word out about our company and driving qualified traffic to our website, relationship building with partners and third-party sites, driving customer success case studies and managing digital campaigns.

Key Responsibilities

  • Playing a senior role in working with a team of producers to create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.).
  • Work alongside the Marketing Manager to create and execute an innovative marketing plan
  • Editing and sub-editing content across platforms and channels
    Management of editorial calendar and CMS workflows
  • Planning Web, SEO/SEM, email, social media and display advertising campaigns
  • Coming up with innovative ideas to convert more leads into customers
  • Grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs.
  • Utilising a variety of organic and paid acquisition channels to achieve results – content creation, content curation, pay per click campaigns, event management, press releases, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Collaborating with internal teams to optimise marketing strategies

Desired Skills and Experience

  • Have a proven track record of creating or managing content creation across several different platforms (print, web, video etc) in a variety of different formats
  • At least two years experience (creative agency experience a bonus)
  • Experience in working with an online CMS and delivering email marketing campaigns
  • Experience in online advertising, SEO and/or lead generation campaigns
  • Strong proofreading and editing skills and a love for great copy and witty communication
  • Social media marketing and management experience
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong communication and interpersonal skills and experience in being client-facing
  • Experience in setting up and optimising Google Adwords campaigns a bonus

Responsibilities

  • Calls to hotels
  • Generate sales leads
  • Perform sales presentations and demonstrations of our platform
  • Close transactions (start to finish ownership)
  • Find creative avenues to gain access to decision makers
  • Provide hand-off for the post-sale client services team
  • Continually look for ways to improve lead generation and prospecting efforts

Remuneration

Consideration will be given to the level of experience, qualification and knowledge of each applicant on a case by case basis.

To Apply

Please submit your CV to suzie@guestrevu.com with a brief note explaining why you feel you’re right for this role and what you’ll bring to GuestRevu.